EDDIE ’ S ADVICE
“ The posting of the boxes being opened on social media created a lot of talk around the release , giving us great PR and a high level of enquiry for an apartment of this calibre ,” Eddie said .
“ We were calculated in who we sent the boxes to which resulted in some HNWs reaching out to us and via buyers agents wanting to see why they didn ' t receive a box .
“ That was the intention and it brought one potential buyer forward who we knew would be a suitable purchaser .”
The campaign has resulted in three interested parties and two offers so far .
EDDIE ’ S ADVICE
Think outside the box and be prepared to go outside of your comfort zone to harness the best result . The attention to the detail and little things is what will make a good campaign great .
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