PHASE ONE :
BUILDING A SINGLE SOURCE OF TRUTH
On launch , we ’ ve ensured there ’ s ample content and resources you can be proud to share with your network and , importantly , any potential recruits you may want to share it with . It ’ s been built with the user in mind . Want to become a business leader ? A sales agent ? Buying a house ? Looking for a rental ? We have tips , search functionality , and navigation especially designed with ease in mind .
However , we want it to go further …
PHASE TWO :
LEAD GENERATION AND CLIENT NURTURING
What ’ s the end game once we ’ ve attracted and kept these users on the website ? We want there to be a clear call to action . We want this tool to be used to genuinely start to nurture our relationships and create leads . The website will be the source of information and content that you can share with your existing database , and also a place where leads can be gained via a call to action with home . raywhite . com .
This is your new tool for engagement - it will be integrated into social media leads , referrals and our countless apps we use to share our resources with customers , and recruits .
We can ' t wait to share it with you ... Coming 3 July .
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