NurtureCloud expanding to service
NURTURECLOUD
NurtureCloud will soon be expanding beyond smart calls , prospecting , appraisal and pipeline management , to include a buyer module that manages open homes , and uses buyer propensity to prepare smart callback lists and perform buyer matches . It will also automatically produce vendor reports with valuable campaign insights and buyer feedback , creating internal efficiencies and a better vendor experience .
buyers and sellers
Continued from page one ...
Courtney Martin , operations manager for NurtureCloud , said the tool that everyone in the industry has been crying out for , is finally here .
“ We meet over 1.3 million buyers at property inspections each year - it ’ s a big number and we ’ ve got a huge opportunity to service these customers better with this next iteration ,” Courtney said .
“ No one is nailing it currently because it requires a lot of manual data entry to maintain an accurate list of buyers .
SMART CALL LIST
Smart Calls takes the guesswork out of prospecting . NurtureCloud is able to surface the top leads in your database based on your client ’ s propensity . After a year in our network , we know that that one in two listings that come to the market from our database existed in our Smart Call List .
“ We ’ ll be solving this for agents and providing a distinct advantage for vendors to list with Ray White , because we ’ ll be using our buyer propensity engine to match the best buyers to their property based on recent activity across our group , rather than outdated requirements .
“ Never before has our network been so connected - it ’ s a game changer and another nod at playing to our scale .
“ Our ultimate strategic goal is to connect and profile customers to our agents really quickly , so that they react with the highest level of customer service .
“ We ’ ve put the customer at the forefront of all our decision making , and this next module is a better promotion of what we want to see in a customer centric industry .”
The buyer module includes an industry leading open home app , smart buyer match and call lists , a vendor report and 24 / 7 portal , as well as a buyer propensity engine , which is exclusive to Ray White .
REAL-TIME REPORTING
The in-app reporting in NurtureCloud measures " input " and provides an in-depth insight into database size , call volumes , appraisals booked , lost listings , and identifies areas for performance improvement .
CONSUMER PORTAL
Customers can claim their property , see a price estimate for their home using an " Automated Valuation Model " ( AVM ), as well as suburb market trends , and recent listing and sales on their property portal .
In the future , we plan to expand this portal to provide your clients with total transparency of their property journey - from enquiry to appraisal , campaign marketing , vendor reporting , through to settlement .
16