RAY WHITE SAILS BEST IN LIGHT WINDS
One phrase that ’ s always been pertinent to the success of our group is that we sail best in light winds . Our market share has been growing steadily for years , and is always right on par with where property prices are sitting .
We don ’ t shy away from challenging times . In fact , we use these times as a chance to reset and consolidate our success . A patchy market means we have the opportunity to train and instil resilience in our sales agents , build businesses , enhance recruitment and optimise marketing .
In the late 1980s , we used the recession and high interest rates to consolidate and make huge growth gains . Similarly , over the past five years , we ’ ve consolidated our network with many highly profitable leaders who continue to help us grow our market share . Difficult times evoke resilience and excellence in our most successful members , and we always seem to prosper .
POWERED BY DATA
Each month our economics team , headed up by chief economist Nerida Conisbee , writes an comprehensive report called Ray White Now , which shows the market drivers in each state and market .
Nerida is well known and highly regarded as the top most quoted commentator on the Australian property market . Ray White Now ’ s popularity has grown since it was born in the pandemic to provide real time insights from our network to now have a monthly audience of 100,000 people . Since last August more than one million unique views of raywhite . com / ray-white-now /.
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Also did you know that every Saturday night our media team builds a data-based booklet called Competition Creators which we share with the mainstream media that shows the weekly results for our auction markets in each state ? You can download this infographic from our social channels every Saturday night .
The fact is that no other group has real-time auction data - we don ' t just have our clearances but how many registered and active bidders , where our buyers are coming from ( local , interstate or overseas ) and who are selling now ( principal place owners , investors ).
PROUDLY PRESENTING PROPERTY MARKET INSIGHTS IN REAL-TIME
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