The White Report | June 2022 | Page 17

HAESLEY CUSH

If you don ’ t know of Haesley Cush then you ’ ve been living under a rock .
One half of the hugely successful Ray White New Farm business partnership , Haesley Cush feels most at home with a gavel in his hand and a captivated audience . While his business partner Matt Lancashire is best known for his impressive sales success , Haesley is the chief auctioneer and sales trainer for the pair ’ s six inner city Brisbane offices .
Haesley is always on the go and the time in his calendar is completely allocated from the morning onwards . It includes all aspects of his life - health , relationships and business . And if it ’ s in the calendar , it ’ s non-negotiable . He said auctions represent a creative outlet in his often hectic schedule .
“ I love the combination of entertaining a crowd while performing a public negotiation with absolutely no room for error ,” he said .
“ When I found auctioneering , I was looking for this creative outlet while still being a real estate agent .
“ I was blessed and fortunate enough to meet and shadow Phil Parker from Ray White Ascot , the greatest auctioneer I ’ ve ever seen .”

HAESLEY ’ S TOP TIP

Three things : expect the unexpected , you don ’ t have to be the best presented person in the world but you do have to be the best presented person at the auction and finally , they don ’ t know your game plan so if things go off plan just keep going .

TRISH ORRICO

If there was an award for the star of the online auction , it would go to Trish Orrico from Ray White Craigieburn . Melbourne spent a massive 111 days in lockdown over the past two years - the second highest of any city in the world . With the Hume area being locked down longer than that which includes the suburb Craigieburn where Trish lives and works . They lost on-site auctions , private inspections and travel outside of 5km from their home for much of that time .
But every week , Trish set up her camera , ready to auction off her listings wearing her lucky Ugg boots , to ensure she was giving her sellers the very best opportunity the market had to offer .
Trish believes one of her major selling points as an agent is that she is also an auctioneer , from the start to finish of the campaign , she is handling every aspect and with her vendor all the way . What she loves most about being an auctioneer is knowing she is able to achieve the highest price possible for her owners and seeing the joy in their faces after that auction .
“ No matter the outcome , knowing that we got the highest price possible for the owner is what I love most about auctions . It ’ s life changing for them and the buyers ,” she said .
“ We take it for granted as we sell houses every week , but putting yourself in their shoes and realising that you are an integral part of their next chapter in life is absolutely mind blowing .... honestly , think about it .”
During lockdown Trish watched many of Ray White Victoria chief auctioneer Matt Condon ’ s auctions and copied a lot of that with her own online auctions . Adapting to online took some time , but she ’ s still doing them every week because they just work . Two weeks ago she even auctioned a property where the purchaser was bidding from his house in Sri Lanka on Zoom !

TRISH ’ S TOP TIP

Be yourself , be engaging and be inclusive to everyone .
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