PROUDLY RAY WHITE
In September the Ray White marketing team released its biggest annual campaign to-date . With over 450 offices using the campaign in their local marketing , and over 500,000 individual items ordered across print , social , digital , video and outdoor assets , the campaign has been well received by Ray White members across the group .
The campaign message ‘ Proudly Ray White ’ is a celebration of what unifies all of us under the Ray White banner- we ’ re all incredibly proud to be a part of Australasia ’ s leading real estate business , now in its 119th year . We ’ re proud to support more members of the community than other real estate groups and we ’ re proud to offer an insights and technology platform like no other .
Delivering over 1,600 assets to be localised at an office level , it ’ s by far the most offered for a single campaign . In a company-wide first we ’ ve also adjusted property marketing to showcase the campaign messaging ‘ Proudly Ray White ’ and have included QR codes on assets added to all property marketing materials .
Ray White Hawkesbury Group and Ray White Rural Hawkesbury :
Throughout the years Ray White messages have always been about family , and the Proudly campaign message creates that same warm feeling that makes sure the customer feels welcomed . It lets them know that we are here for them , every step of the way .
Ray White Singleton ( Olivia Barlow ):
Having the terminology transition into “ Proudly ” really aligns with our office because that ’ s exactly what we are - proud to be able to do what we do in an area we love .”
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