GROUP UPDATE
In a year of extreme uncertainty , the real estate industry had its strongest year on record . More than $ 700 billion of residential and commercial property will be sold across Australia and New Zealand in 2021 . The value of residential investment properties alone managed by real estate agencies now exceeds $ 2 trillion . The health of the real estate markets was also a key driver in the growth of other major industries such as construction and consumer products .
The year 2021 clearly illustrated the remarkable resilience of the industry , and those who operate within it . While many in our group had to deal with some challenging personal issues , on a whole we were so fortunate to be in an industry that is so vibrant and relevant to the communities in which we live . Not only for the opportunities we were able to take advantage of this year , but for the almost limitless opportunities it will continue to provide us in the years ahead .
We were reminded again why we love this industry . We know that it is a challenging industry , and that its legends can be cut down at the first sign of complacency or arrogance . Success is a genuine test of resilience and perseverance . But when ambition , leadership , and pride in the service that is delivered to a local community are combined , wonderful things happen . And that was the story again in 2021 , and no doubt will always be .
It ’ s always hard to judge our efforts in a booming market . This year especially , the things that aren ’ t easy to count or measure that were the most important . It was a privilege to witness the leadership provided to everyone in our teams to stay stronger together , and the empathy shown to colleagues and customers in difficult times . A special mention of our property management teams , who were most often dealing with the most challenging of circumstances , with changing regulations and confused and desperate customers . And also the administration and support teams who worked so hard to keep up with the volume of transactions and activity - the record volumes we experienced would not have happened without your commitment
Record sales results made 2021 so remarkable , but so too did the preparednesses of so many members to try new things and keep improving , despite many obstacles . The adoption of digital auctions and other digital tools , embracing Ray White Now and the new economics team to deliver more value to customers ( 135,000 views in November alone !). The successful roll-out and implementation of VaultRE and the start of the roll-out of NutureCloud as well as Pulse now including the work of the Profit team , are just some of those .
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