Canva x Ray White taking real estate marketing to the next level
BY ISABELLE WALKER
Ray White recently solidified its enduring partnership with Canva by extending enterprise access to every Ray White member across Australia and New Zealand .
So far , more than 6,400 Ray White members have logged into the Canva platform to access hundreds of brand and social media templates , ensuring brand consistency and control while enabling creativity , efficiency and self-service .
Ray White members have long used Canva independently to supercharge their marketing . When Canva introduced an enterprise offering that enables large organisations to consolidate and centralise their marketing efforts , Ray White was one of the first to sign on . Now , Canva Enterprise is fully inclusive in Ray White ’ s technology suite , One System . “ Canva gives our members so much more efficiency in doing great social media , property and agent marketing content ,” Ray White head of marketing Todd Alexander said .
“ Instead of trying to start things from scratch , you can go into Canva and all the templates are there . The access to the video and image library is so great that the team can create a whole series of templates in three to four minutes .”
Canva is also in staged integration development with Ray White ’ s data lake , providing real-time recognition and auction data directly into templates using Canva ’ s new Connect API . Market snapshots are next on the list of integrations to roll out .
Operating within Ray White ’ s One System , members simply need a raywhite . com email address to get started via Google SSO . The enterprise offering gives members access to all of Canva ’ s premium content , including stock photos , illustrations and icons .
“ This is revolutionising agent and office marketing for our network ,” Todd said .
“ We ’ ve always sought out and partnered with the best suppliers in the industry , and this is just taking that to the next level . Canva is one of the most user-friendly design applications on the market , and we ’ ve found their customer service throughout this experience to be out of this world .”
TAKE A LOOK AT LAST YEAR ' S SUCCESS !
A Little Ray of Giving has returned ! This year Little Ray , our Ray White Christmas elf , dropped off a surprise to each of our residential offices , introducing this year ' s campaign theme .
A Little Ray of Giving is our annual Ray White charity drive that helps thousands of people across Australia and New Zealand . Each office is encouraged to be a part of this initiative to connect with their local communities and ultimately give back to their chosen charity .
Little Ray ’ s introduction last year was highly influential to the success of last year ' s campaign with over 353 offices participating and 6,257 gifts collected across our group . This year ' s theme is around our very own Ray White Christmas hats . These have been sent to each residential office to continue the success this year and are also available to be ordered on the Ray White Shop .
To register your office and find out more information about the campaign scan the QR code .
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