Ray White partners with top AFL clubs
BY ISABELLE WALKER AND ALEX TILBURY
Ray White branding on display at the Adelaide Oval
Earlier this year , we launched our biggest media spend campaign in our 122 year history , with $ 1.5 million committed in 2024 .
Domenic Belfiore , CEO of Ray White Victoria , said the AFL media buy marked a new era in Ray White branding across Victoria .
At the forefront of this spend are three AFL partnerships , one committed to advertising during AFL matches at the MGC , a new partnership with the Brisbane Lions , and a continuation of our enduring relationship with the Port Adelaide Football Club in South Australia .
Ray White Queensland has kicked off a three-year partnership with the Brisbane Lions , becoming their official real estate partner .
This collaboration is a strategic move aimed at expanding the leading group ’ s presence in Queensland , leveraging the AFL ’ s massive audience of 11.7 million people per year .
Jason Andrew , CEO of Ray White Queensland , stated , " We are thrilled to join forces with the Brisbane Lions . This partnership enhances our visibility and engagement in Queensland , leveraging off our group ’ s successful strategies in South Australia with Port Adelaide and at the MCG in Melbourne ."
In Victoria , Ray White entered a partnership with MKTG to showcase Ray White during all AFL matches played at the MCG this year , costing $ 750,000 . First round attendance totalled 400,000 , with two million TV viewers .
“ This sort of visibility , in one of our most culturally penetrating spaces , is a significant step forward for the group ,” he said .
“ We ’ re standing shoulder to shoulder with some of the most recognisable names and brands in the country , and we feel that ’ s where we belong .”
In South Australia , Ray White entered into its eighth year of partnership with the Port Adelaide Football Club . This year , Ray White South Australia will offered the “ House on the Hill ”, a hospitality space for spectators , with refreshed branding around the ground .
Ray White South Australia | NT CEO , Matt Lindblom , said the enduring partnership continued to be powerful .
“ Over the last eight years we ’ ve seen an ever-increasing return on our investment with the club , due to the significantly increased TV coverage , membership numbers , and game day attendance ,” he said .
“ There ’ s no doubt this is working for us , with our market share in South Australia at an all time high of 22 per cent , which is more than three times our closest competitor .”
Across the season , it ’ s expected the campaign will reach nine million AFL attendees at the ground , and 46 million total TV audience .