The White Report AU | December 2024 | Page 5

Milestone Moments

BY BRIAN WHITE , AO
One of the most wonderful ways to bring another year to a close is to express my pride in our new level of auctions we conducted across Australia and New Zealand . To think we are known to be so close to 25 per cent of all auctions is a wonderment ! No other group is within half that number .
People often ask me :
“ Whitey , why has your company done so well ?”
There can only be one answer :
Our consistent belief in the massive advantage the auction process brings to a group . The belief didn ' t recently begin ; it began at day one . Many of you will have seen photos of the original Shed from which Ray White began his business in the country town of Crows Nest .
Need proof of his deep belief ? Just look at the photo of the regional business and see how prominent the word “ auctioneer ” is under the Ray White name .
And so , today , we have countless high performing auction agents in the group . The wonderful thing is , the percentage of our listings we take to auction is still climbing . What a powerful future we have in our hands .
Happy holidays ! I look forward to seeing you all in the new year , ready for an even bigger 2025 .