The White Report AU | December 2024 | Page 27

Ray White Ferntree Gully agent Cristine Jones ( pictured bottom image left } found three up and coming listings that could have gone by the wayside if not for the call session and NurtureCloud . She had been at her desk from the beginning of the day and went all the way to the end of the day without fail and said as an experienced agent she wanted to set an example .
“ We ’ re trying to keep it simple . We want to gather the troops and rip into the calls so we ’ ve taken things off-site and are really focusing on quality appraisals with a goal of 200 ,” David said .
“ We ’ re having some fun and making it competitive with a crown for the person with the highest number of appraisals .
“ We want to flip the switch and change the mentality of it being any other day . The whole office has committed to this including the leaders .”
The Ray White Upper North Shore group took a different approach to this Real Estate of Origin . Going all out with a Halloween theme , they had their 33-strong associate team gather together for the day . Instead of awarding the winner with the most appraisals , they focused on a team goal .
“ If our team does the most calls all of our 33 associates are going on a ghost tour . Instead of focusing on one or two winners , we have a team goal so everyone here is still calling even when they ’ ve hit their individual goal ,” associate development manager Ashley Van Deyk ( pictured above ) said .
“ All our associates know they have a focus to clear their delegate list , that ’ s our primary focus .”
In their office , Ray White Ferntree Gully agents hit the phones hard for Real Estate of Origin with 23 salespeople from the top Victorian office working towards their 70 appraisals target .
“ Our office has a great call culture already . But appraisals have fallen off a cliff in Victoria ; so a day like today is so important and critical ,” sales agent Jack Rickard said .
“ We had our best appraisal month three months ago , and then three months later we have just had our best commission month in a row so it ’ s worth putting in the effort .”
James Wilson and Loan Market representative Sunny were ready with sugar and the odd scare to keep people energised
Ray White Croydon had already beaten their personal best early in the day , but principal James Wilson said it was important to keep the energy up for his team .
“ To keep up the energy I made sure to talk about it a lot in the monthly meetings to get a lot of buy-in . I ’ ve also put treats out , given the day a Halloween theme , and brought in a bit of friendly competition ,” he said .
“ We all know what we need to do but having a day like this where the whole group gets involved is a great reminder of the basics .
“ My approach this time has been to go in a bit more friendly and give our clients an update on the spring market .
“ We have to do more work with buyers in the current market and that can be a challenge but our office has grasped it pretty well .”
Queensland office Ray White Burleigh Group is one of the leading offices nationally embracing NurtureCloud .
Speaking from the North Burleigh Surf Club where the team gathered for a day of calls , head of performance and chief auctioneer David McMahon said Real Estate of Origin was an addition to what they do on a daily basis .
Katie Cotton , Troy Sheehan and Tiera Butkus at Victoria Park Golf Course
Ray White Queensland network specialist ( recruitment and recognition ) Tiera Butkus said the sunshine state was determined to bring home the year strongly .
“ REOO will set all of our members up for a successful 2025 on the world stage in an international awards year on the Gold Coast ,” Tiera said .
Ray White Ascot head of performance Katie Cotton said she had 20 of her team attending Real Estate of Origin at Victoria Park Golf Club and they were chasing 100 appraisals between them .
“ The day is designed to be a bit of fun and it will set us up for January and the new year ,” she said .
“ REOO is such an important initiative and we love participating in it . It ' s a fun day , fuelled by lollies and lols .”