Harnessing NurtureCloud
BY MACLAREN SMITH
Fuelling growth
BY MACLAREN SMITH
Up-and-coming agent Joshua Cassells , from the Ray White Diamantidis Group , has made waves in the competitive New South Wales real estate market .
Recently awarded the prestigious Rising Star Award at the network ’ s annual awards , Joshua ’ s innovative approach and exceptional results have set a new standard in the industry .
Since joining Ray White , Joshua has embraced the power of NurtureCloud to elevate his performance . The platform ’ s Buyer Match and Prospecting tools have been instrumental in identifying opportunities and maintaining strong client connections , contributing to his growing success .
“ It ’ s really good , not just for me but for the team ,” Joshua said .
“ When things get busy , it helps delegate tasks to others , ensuring nothing gets missed . The team delegation feature has been invaluable .”
Joshua credits the platform with streamlining his processes and fostering stronger client relationships .
“ My advice ? Set up team delegation properly . It ensures nothing falls through the cracks and keeps follow ups consistent ,” he said .
One memorable career moment came when a NurtureCloud notification flagged activity from a past client . A quick followup led to a new listing and a successful sale .
“ It ’ s become a constant part of how we operate . Sometimes , even after 12 months of no contact , a simple flag can reignite a relationship ,” Joshua said .
In just three years , Ethan Petrie from Ray White West End has skyrocketed his real estate business , growing from $ 100,000 in revenue to an impressive $ 1.25 million . His rapid success is a testament to his strategic approach , hard work , and the use of NurtureCloud to assist .
NurtureCloud ’ s intuitive design and advanced features have streamlined Ethan ’ s processes and enhanced his client relationships .
" The prospecting structure and client management features provided the clarity I needed to focus on growth ," he said .
He shared how a high-value sale in West End came to life through consistent follow-up .
" A past lead showed up in my prospecting feed , and I decided to reconnect . A few weeks later , they reached out , and that follow-up turned into a listing and a successful sale ,” he said .
For Ethan , NurtureCloud ’ s Property Portal and Buyer Match tool have been crucial in serving his diverse client base , including those from interstate .
" The Property Portal allows clients to review listings anytime , which is a huge advantage . Buyer Match ensures we ’ re always ahead , connecting clients to properties before they even hit the market ," Ethan said .
While Ethan ’ s dedication and expertise have been central to his success , the support and resources available at Ray White , including NurtureCloud , have been invaluable in helping him achieve his goals .
" At Ray White , I ’ ve been able to focus on building relationships and delivering results , supported by tools that make my job easier and more effective ,” he said .