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THE WATER BOTTLING COMPANY MARKETING PLAN
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THE WATER BOTTLING COMPANY MARKETING PLAN Role and function of marketing for WBC :
The Waters Bottling Company ( WBC ) have been building a plant for production of water filtering and packing i . e . they use the water and pack them in plastic water bottles for sale with an amendable amount of water in every package of bottle that is being used for sale . Dr . M . Waters , who is the founder and president of this WBC Corporation which situated their plant in Munsonville .
( Aaker & A ., D . 2004 ), Till then company is ready with their filtering as well as packing work but they doesn ' t have any idea of the marketing for this business which is most important for this product because there are several known Companies ' which providing their services of water supply in the current market . So , it has ...