Sales Xchange: the case for training over talent

Leyla Jama, Head of Training at Sellology, talks to The Voice about launching the Chamber’ s Sales Xchange, the difference between persuasion and manipulation, and why good salesmanship is a skill anyone can be taught.

Ahead of the launch of Sales Xchange, the Chamber’ s new sales training initiative, The Voice sat down with the woman leading it. Drawing on twenty-five years in the industry, from cold-calling in the pre- Google era to a rhetoric degree that reshaped how she thinks about persuasion, Leyla Jama talks about the sales profession’ s image problem, and why she believes ethical selling is something to be learned, not something people are simply born with.

36 | Autumn 2026