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Behind the Doors of Deepdale: Business Leaders Secure Exclusive Stadium Access
The doors to Deepdale opened wider than usual as business leaders were invited inside Preston North End’ s historic home for an exclusive look at the operation behind the matchday spectacle.
Guests gained a closer view of one of Lancashire’ s best-known sporting venues and discovered how a club rich in football heritage connects supporters, businesses and communities across the county.
Away from the pitch, the scale of the wider enterprise came into focus. Members heard how the club’ s commercial, charitable and events operations work in concert, positioning Deepdale as both a football landmark and a catalyst for regional opportunity.
One of the most revealing stops focused on Preston North End Community & Education Trust, the club’ s official charity and a significant force for positive change across Lancashire.
Its programmes span education, employability, health and wellbeing, youth development and community engagement, supporting people of all ages. For local companies, the Trust also offers practical routes to generate social value, widen opportunity and make a lasting contribution in the communities they serve.
The tour also lifted the curtain on North End Events, the operation that transforms Deepdale into one of Lancashire’ s most distinctive and versatile business venues.
Conferences, exhibitions and networking sessions sit alongside awards dinners, hospitality, corporate celebrations and Christmas parties in the venue’ s calendar. Modern facilities are set against the character and atmosphere of an iconic football ground, giving organisations a memorable setting in which to connect, collaborate and grow.
For Chamber members, the privileged access created a valuable opportunity to build relationships with fellow businesses while seeing first-hand how Preston North End, its Trust and its events team deliver impact across the region.
More than a stadium visit, the experience offered a rare look behind the Deepdale façade and showed how Preston North End is putting its heritage, reach and facilities to work for Lancashire’ s business community.
The next Chamber on Tour visits The Secret Garden Glamping on 13th November.
Rachel Marsdin1
14 | Autumn 2026