The VoicE Q1 January 2014 | Page 39

Vision: The GGFA is heard and respected as the unified voice of all franchisees. We are involved in all decisions that affect our brand and the franchisees. It is our goal to secure Gold’s Gym as the most profitable franchising opportunity in the fitness industry and the number one fitness brand in the world. Mission: We serve as advocates for all franchisees to help them maximize the profitability and stability of their businesses.