GGAAC Update
T
gyms participated in the Group Poster purchase featuring the new “Gold’s
he New Year is upon us! We hope
Glow” photography. The adoption of
2014 is off to a great start for you in
these programs speaks to the adoption
your gyms. As we’ve been helping
of the new creative which has gotten
members across the country create
plans to reach their goals, the GGAAC great feedback across the system. Look
has also been creating a plan to deliver a for more group purchase opportunities
year filled with successes and opportu- like this (and on other media formats)
in 2014.
nities.
3. Website: We’ve made terrific strides
Here are the four key things the comin the past few months to continuously
mittee will be focused on in 2014:
improve the new website, including a
rebuild of the “Locate A Gym” feature
th
1. Planning for the 50 : Gold’s Gym
and improved SEO. In the first half of
has been changing people’s lives since
2014 we will also see a rebuild of the
1965. In 2015, we’ll be celebrating
class scheduler based on franchisee
the Golden Anniversary of our great
feedback.
brand. Few brands survive to meet this
milestone – let alone thrive for half a
4. National Partnerships: In 2014,
century. The milestone will be brought
National Partnerships will once again
to life in many aspects of our marketbe central to