The VoicE Q1 January 2014 | Page 15

plan to build on in the future. They also work with many owners in a renovation process. Bill shares, “For many customers, we will do a retrofit. We lay out a spectrum with a series of options so they can set their priorities and roll it out in stages, with enhancements of the technology over a period of time. Installations can be done across the U.S., and technical advice and support is provided as well”. Gold’s Gym Lorton, VA In today’s market, the end user is the retail We love the great support that the GGFA staff customer and they are actually quite sophisoffers to both vendors and members and particuticated. They may not verbalize what they larly look forward to the Annual Owner’s Conference and the opportunity to meet so many of are looking for but within a minute or two walk-through of Gold’s Gym with an audio/ our franchisee friends. video system that is fully integrated, they are awed; this can be a key differentiator, with competition all around. Getting ready to celebrate their 40th year, Supreme Audio is proud to serve the fitness industry. Both Bill and Steve would tell you that it has been very nice to be able to provide their services to the Gold’s Gym brand for many years. This is a family-owned business that has found a niche in the market and has remained both innovative and dedicated in an ever-changing part of the industry. Going into the next year, they will continue what they started, enhancing the customer’s experience with technology with new and exciting products that will revolutionize the gym member’s experience. “It’s really the franchisees that have been so innovative,” Steve shares. “They have kept us on our toes to create new concepts that are very cutting edge for their facilities”. They are expanding their product offerings with a virtual video delivery system. Supreme Audio’s MediaManagerNetwork™ is a complete virtual video and audio management program, and is the fastest growing management system on the market. 15