The Voice of Innkeeping Vol 3 Issue 5 July 2018 | Page 30

eil Diamond once sang, “Never looking back again, they’re coming to America,” and that’s exactly what USA Robes developer Gene Faul intends to do.

Gene Faul knows robes. A US Army veteran who served in the Korean War, Faul has dedicated over six decades to the apparel and hospitality industries. His storied career includes roles as the Executive Vice President of Catalina Swimwear and Sportswear, the President of Cole of California Swimwear, the Co-founder of Cypress Robe Company, the CEO of Tommy Hilfiger Sleepwear, and the Co-founder of the Berkshire Amenities Group.

I sat down with Mr. Faul this month to discuss his most recent brainchild, USA Robes, and what makes this line so uniquely important to him. Like a true businessman, he is succinct and gets right to the point: “After years of working for major companies that manufactured their products overseas,” he says, “I decided it was time to bring it home to America.” This decision has shaped the ultimate essence of USA Robes. “Coming home to America,” the concept of this luxurious line of robes, is one that anyone who has experienced the purchasing decision between a lower cost and knowing that a product is made safely and proudly in one’s own backyard can understand.

Luckily, when it comes to USA Robes, you don’t have to choose! The Essential Luxury Bathrobe, an all-season robe designed specifically with the hospitality industry in mind, is an affordable, stylish, and quality-made product. Your guests

will have never felt so proud to be so

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Cover Story!

By Sarah Mahnke