Once you determine the aforementioned, you then have a starting point. These answers will help determine if you should add an on-site spa, a spa component or no spa services at all. The goal is to design a program that is profitable and easy to manage for the innkeeper. Massage services are often the easiest and most cost effective to add to an existing inn, that is a good starting point.
Q: How do you help innkeepers work through the process of determining if a spa component is right for them? What are 4 questions innkeepers should ask themselves when considering adding spa or wellness related services?
A: I serve as an expert coach that can help an innkeeper every step of the way. There is so much to learn about running your own spa or adding spa/wellness services, I make it simple and manageable with a detailed plan to ensure success at any level. During the discovery phase these are a few questions to consider:
1. Has your current clientele shown an interest
in spa services?
2. How would you find spa providers to staff
your spa or in rooms services?
3. How would you employ your spa staff? Hire
as employees, independent contractors or outsource the staff completely.
4. What is your competition offering and how
much spa competition is there in your direct area?
Ultimately the goal is to enhance the guest experience and help create more lasting memories while visiting your property. Added bonuses…increased guest satisfaction and overall inn profitability.
Julie Pankey is an internationally recognized Spa Director and Consultant helping to develop brands in the health and wellness, spa and tourism sectors. Pankey has cultivated an extensive network of trusted relationships with some of the most well-known, distinguished spas and resorts in the world. As a thought leader and innovator, Pankey created The SpaHive Community to connect spa and wellness professionals through a private online community, education sessions, pop up boutiques and special events. Pankey continues to further the spa industry by collaborating with the consumer and corporate sectors through her newly launched SpaHive Corporate Wellness Programs. With over 25 years experience, Pankey has contributed to the success of such companies as Four Seasons Hotels and Resorts, Spa at Norwich Inn, Marriott International, Cliff House Resort and Spa, Catania Hospitality, Pacifica Hotels, Fluhme Beauty, Christopher Drummond Beauty, OSEA Malibu, Guinot Paris, ilike Organic Skincare, Turo Skin, The Industry Source and many more.