S
hifting trends in the travel industry are changing the hospitality world. Odysys, a leading solution to market your inn, B & B
or small hotel, takes a one-stop-shopping approach to help you capitalize on the evolving market and stay ahead of the game.
Digital marketing software plays a key role in attracting guests. However, many solutions are fragmented and high tech. Innkeepers are left juggling suppliers and wrestling with software that is difficult to use. “It’s not enough to have slick technology,” says Kent Schnepp, Odysys’ Founder and CEO. “It’s important to understand the value of the solutions, how they work together, and how they impact your business.”
First and foremost we are an education company. We teach customers and the industry how digital marketing and booking technology work together to generate direct bookings,” adds Kent. “Our mission is to help busy innkeepers book more guests.”
Kent and his wife, avid travelers who love unique accommodations, noticed the gap between terrible booking systems and outdated websites that didn’t reflect gorgeous properties. He recognized the need for an effective low-cost solution to help small independent properties market themselves.
The Oregon-based company’s professional services, innkeeper resources and complete, easy-to-use suite of marketing and reservation tools eliminate the need to piece different systems together. Kent explains customers are set up with a Customer Success Guide who provides training and support, and proactively works with customers to entice guests to book direct instead of through OTAs.
The digital marketing platform includes a website management tool that allows you to easily update information and stay current. A search engine optimization tool helps boost online visibility and drive traffic to your site. Marketing tools help you connect with prospective guests through blogging and social media. Also manage reservations and track analytics.
Service solutions include “Reservation ReCapture,” a campaign that retargets ads on social networks to drive potential guests back to your website. Odysys has also pioneered local search marketing strategies using Google Adwords, demographic and psychographic targeting to help guests find you.
Sounds like a tall order, but Kent assures Odysys delivers. Their monthly subscription model means no contracts. If customers are not satisfied, they can cancel for any reason at any time. This keeps Odysys focused on customer satisfaction each and every day. “We are passionate about the industry and focused on making our customers happy,” says Kent. “We have customers all over the world. They love us, stay with us and continue to give us high praise with their reviews across the web.”
Odysys – Simple Innkeeper Software
231 SW Scalehouse Loop, Suite 101
Bend, OR
877-472-6445
ODYSYS DELIVERS
Direct Marketing Tools Combined with Booking Technology for a Streamlined Approach to Getting Noticed
By Sigrid Hart
“We teach customers and the industry how digital marketing and booking technology work together to generate direct bookings,”
Kent Schnepp, Odysys Founder and CEO
The Oregon-based company’s professional services, innkeeper resources and complete, easy-to-use suite of marketing and reservation tools eliminate the need to piece different systems together. Kent explains customers are set up with a Customer Success Guide who provides training and support, and proactively works with customers to entice guests to book direct instead of through OTAs.
The digital marketing platform includes a website management tool that allows you to easily update information and stay current. A search engine optimization tool helps boost online visibility and drive traffic to your site. Marketing tools help you connect with prospective guests through blogging and social media. Also manage reservations and track analytics.