The Voice of Innkeeping Vol 2 Issue 5 November 2017 | Page 28

o what’s the point in attending a conference? In our mind, it’s sharing strategies and tactics that you take home and use to be proactive in building your business. Jeff Fromm is one of those leaders that will give you something to think about.

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. In his presentation as a Keynote Speaker on Wednesday afternoon, Jeff will share research from two top-selling Millennial Marketing books, Marketing to Millennials and Millennials with Kids, and numerous research reports including a recent report about the affluent millennial population, Money Matters. Jeff highlights what he considers to be the best practices in the market today of companies creating brand engagements that are winning with millennials.

Following his General Session presentation, Jeff will lead a hands-on session with exercises to re-imagine how small brands can compete in a world with so many large brands. He will focus on what your content marketing plan looks like, how you think about creating re-markable experiences for guests, and about how being hyper-local is the way to win.

Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Forbes.com. He has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market. Jeff graduated from The Wharton School of the University of Pennsylvania with a major in marketing and attended The London School of Economics.

Jeff Fromm

President, FutureCast

millennial MARKETING

something to think about