Mary White is the Founder and CEO of BnBFinder.com, a top rated bed and breakfast online directory. White is also the author of Running a Bed and Breakfast For Dummies. As an authoritative voice on B&B travel, White is a go-to source in the bed & breakfast industry for opinions and advice.
A noted expert on bed & breakfasts, she has been involved in promoting and marketing B&Bs on the Web for more than
a decade. She has appeared in dozens of media outlets. Her site, BnBFinder.com, is hailed by professionals and consumers alike as one of the most informative B&B sites on the Web.
Follow her on Twitter at @Mary_White.
But of course potential customers must first decide to stay at the property, and RezStream provides tools to help lead them to that decision. The company refreshes websites, using your current branding or something new, and will help drive folks
to them through search engine optimization and other marketing tactics. Customers are assigned an account manager to lean on, the company tracks and responds to trends in the industry, and regular webinars and blogs help clients maximize revenue.
As Armour puts it, “We’re not just about software. We’re also about education. Those two must go hand in hand.”
The firm’s clients, currently numbering around 700, receive analytics on what’s working and what isn’t. Reports might calculate the percentage of business derived from OTA’s, for example, or analyze which web content resonates most with clients.
The company dates back to 2005, when it was founded by two experienced hospitality software experts. An early client was current RezStream CEO Christian Holmsen, who owned an inn with his wife that was a RezStream client from the beginning. “They were loyal and open about how to update the service,” Armour says, so when Holmsen took over the firm five years ago, that personal experience came in handy.
Armour admits some potential clients argue they can’t fit the monthly fee – ranging from $7 to $12 per room – into their budget. “The counter argument is to imagine the additional exposure and revenue that the spend would bring,” he says. But, he adds, some clients begin with the least expensive plan and upgrade when benefits become clear. Others sign on for just one or two of the company’s services.
The bigger challenge for new clients is managing change. Users need time for training. “But we walk everyone through it, and don’t switch over until they’re totally comfortable. We want to alleviate stress. Like B&Bs, we have a small, dedicated staff, a tight-knit family dedicated to being there whenever our customers need.”
As a result, RezStream boasts a 99 percent customer satisfaction rate, a definite testament to their growing success.
Christian Holmsen (CEO)
Phone: (303) 872-0220
Toll: (866) 360-8210
Email: [email protected]
3801 E. Florida Ave, Ste 800
Denver, CO 80210