Ways to Make Your Inn
More Enticing to Guests
Around this message your brand is built. Afterwards, think about what resources you can employ to get the word out. It can include listing in online directories; getting featured on your state, local, and association websites; and generating word-of-mouth promotion through review sites, social media, an inn blog, and newsletter. If you have old, outdated, free listings these should be updated or removed. Make sure your brand is consistent across all channels and true to what your inn offers. The goal of all of your marketing efforts should be to ensure the guest is able to picture the experience and appeal of your inn.
Speaking of an inn's appeal, it's imperative to anticipate any questions guests may have about your inn (knowledge is power!) - and have all answers in hand at your disposal. Here are a few you should ask yourself to ensure you have all of your bases covered. When was the last time you reviewed your policies? Are they in line with today’s traveler’s expectations or are they outdated? How about your amenities? Are you offering anything special and unique, and if so, do guests easily find out about them when considering your inn? Is everything about your property current? Inactive social media and blogs may inadvertently harm your online reputation by giving guests the message that you are no longer in business, don’t care about your business, or nothing special is going on. (Think of them like a messy yard and peeling paint which I know you wouldn’t want a guest to see). Most importantly is it easy to make a reservation? Since you know where to click, it is impossible for you to evaluate your booking process. Have a friend visit your website to evaluate if they can easily find the unique features of your property, how to contact you, and of course how to make a reservation.
With today's traveler obsession to share everything instantly with their network of friends, family, and followers, it's important to make the entire experience as enjoyable and seamless as possible. The goal is to get them to the curb!