Stage 3 - Booking
When the time has come to make a booking, millennials strongly value convenience – this is why they love technology so much! Technology is seen as an ‘enabler of greater control’, ultimately resulting in convenience for them.
Small accommodation providers need to have a booking engine in place in order to provide a simple online booking process. Otherwise, they will drop out of the race. When it comes to the device of choice, many millennials are using their smartphones to conduct research. This is a natural extension of their daily smartphone use.
● Update your website so that is as mobile-friendly as it can be.
● Make sure you have a mobile-friendly, easy-to-use booking engine on your website.
Stage 4 - Experiencing
The experience is everything to the millennial, and authenticity is essential.
What classifies as ‘authentic’ depends on what your guest wants - it can be living like a local, having their own independence, and finding ‘hidden gems’ when it comes to where they stay and what they do.
Millennials are apt to share their experiences on social media, representing an opportunity for you to spread word of your property.
● Incentivize social check-ins and other forms of social media marketing.
● Make local recommendations that will enhance their experience of your destination.
Want to learn more about how Little Hotelier can help you tap into your traveler’s journey to ensure that it always leads to you? Download our FREE ebook: http://bit.ly/JourneyToYou.