With the growth of online commerce in the digital information age, it is more important than ever to protect data from unauthorized access. Payment processing is an essential component of business at your B&B, inn or hotel, and digital security is a crucial consideration in your data collection and processing practices.
Casablanca Ventures, founded a decade ago, by Chairman and CEO Wynn Salisch, is a merchant and payments advocacy firm, which helps demystify the payment processing system. Over a long and diverse career, Wynn has run a wide array of leisure industry operations and many food and beverage operations around the world.
“Casablanca Ventures works with top-notch payments and technology providers across the globe to find the best payment solutions for your needs, and get you maximum security, service and savings,” says Wynn. He has the experience, insider industry knowledge and expertise to guide you toward solutions that meet your business goals.
A graduate of Cornell University’s hotel school, Wynn has been awarded the Certified Payments Professional designation by the Electronic Transactions Association for knowledge, professionalism and ethics (less than 1% of the payments industry has earned the ETA CPP designation).
“In today’s marketplace, innkeepers have to be more vigilant in payment processing transactions,” explains Wynn. Counterfeit card fraud is a major reason why payment processors and merchants are switching to EMV (Europay, MasterCard, and Visa). EMV is a set of standards for added credit and debit card security provided by a microchip embedded on the card. It is a fraud prevention/security process using chip cards (or smart cards) in card-present transactions. Europe, Canada, Latin America and Asia have already implemented EMV, with the U.S. actively taking steps to make the transition.
Wynn states that the “potential for fraud in card-present transactions, and cards without chip technology is on the rise.” Although no system is 100% secure, chip technology works to ensure the encryption of sensitive and private data. Wynn can help you choose and optimize user software with digital security in mind. EMV-capable equipment helps protect merchants from the liability associated with card-present fraud, and allows them to keep up with changing payment preferences by accepting new payment technologies. Your guests will appreciate the additional security.
Casablanca Ventures educates clients world-wide, providing caring, personal customer service in the process, which has resulted in the highest client loyalty rate in the payments industry. “Whether you are looking for data security advice, cost savings, help with PCI compliance, or any other related topic, we know processing, so we can help.”
“Casablanca Ventures services are completely free to you and we do not take any of the savings we get for you,” says Wynn. “We are paid by the payments industry, and there is absolutely no obligation.”
Wynn J. Salisch, Chairman and CEO
Casablanca Ventures LLC
New York, NY
203-253-7259
Payments Intelligence from Casablanca Ventures
By Sigrid Hart
Wynn J. Salisch