The Voice of Innkeeping December Issue 6 Vol. 1 | Page 12

Since founding Cypress Apparel Group, now Berkshire Amenities Group, Inc (BAGI) in 1980 in Carmel by the sea, Ca. (see www.berkshireamenitiesgroup.com) , CEO Gene Faul has steered the company to become a leading supplier of luxury products to the leading hotels of the world, small inns, and spas. His sharply tuned business sense, his long experience as a high level executive to some of America's best known companies, coupled with his degree as a bachelor of commercial science from the University of Santa Clara, plus his creativity, insider knowledge, and entrepreneurial drive, serve at the foundation of BAGI.

Built on credible business relationships with top international designers Tommy Hilfiger, Ralph Lauren, and Bob Mackie, sports personalities Arthur Ashe and Evonne Goolagong, and such well known prestigious hotel chains as Four Seasons, Marriott, OMNI, Pebble Beach Properties, The Breakers, and Wynn, BAGI is able to supply the finest amenities to the world's best known hotels and inns.

Since 1984, headquartered in the historic Berkshire Mountains of western Massachusetts, the hospitality industry veteran and his wife Karen (President of Monarch Hotel Division), have now focused lots of attention to offering their signature elite service to a smaller niche group. They have curated a collection especially tailored for B&Bs and day spas. "I am passionate about the B&B industry and the principles it upholds" says Gene. "New and inspiring products are available, and we are bringing them to the marketplace".

Experience

the difference

with

Berkshire Amenities Group

By Sigrid Hart

Cover Story