The VoicE 2021 Q1 | Page 39

GGAAC update

GOLD ’ S GYM ADVERTISING ADVISORY COUNCIL

As we start 2021 , we are working closely with the Gold ’ s Gym Support Team and the RSG Group to improve and focus our efforts as your

Kim Kenyon Co-Chair Dutchess County , NY

Gold ’ s Gym Advertising Advisory Committee . We are all coming off of a difficult year in 2020 that continues into 2021 with record high COVID numbers and continued

Joe Harrison Co-Chair Virginia & Wisconsin gym closures in parts of the country .

While the team was able to take the ad fund into 2021 with a positive balance for the first time in years – even

Bryce Berry Colorado , Washington & Wyoming after waiving the deferred marketing fees – the GGAP budget continues to decrease with the changes in our total domestic gym count . Effective use of the ad fund

Mike Krongaard Richmond , VA with the dollars we have will continue to be a focus as well as the evolution of our brand , national promotion strategy and the future of our website and digital

Dusty Mason

Charlotte , NC properties .

It is our responsibility to represent the ideas , concerns ,

Adam Ponzio

Lawrenceville , GA and interests of our franchise community and to communicate the programs and services supported by the marketing fund with you . Please continue to send us

your needs , feedback , and questions .

Kory Price

Pocatello , ID

Mike Williams

Woodinville , WA

As always , don ’ t hesitate to contact us or the GGAAC member that represents your region .

Mary Zampetti

Bridgewater , NJ

Kim Kenyon & Joe Harrison

GGAAC Co-Chairs

Ginger Collins GGFA

Brian Morris SoCal Honorary Member

39