The VoicE Q3
The two largest generations of fitness users, Millennials
and Gen Z now make up 80% of the fitness market. These
generations of “digital natives” have grown up with technology
seamlessly integrated into their daily lives, so they have
evolving needs for their fitness experiences.
As the trend for at-home-fitness continues to grow, and
members demand flexibility and options, our industry must
evolve to deliver an integrated fitness solution that seamlessly
blends the physical and the digital. Les Mills calls it the
“consumerization of clubs”- which means virtually expanding
the four-walls of the traditional fitness facility and enabling
members to exercise where and when they want.
MEET YOUR MEMBERS WHERE THEY ARE
• In your facility: deliver
Les Mills workouts live with
a certified Instructor, or
virtually to compliment
your live schedule. You
can even give members
more engaging fitness
experiences on the cardio
floor with a virtual bike.
• At home: 85% of gym
members also workout at
home and 67% of them use
digital platforms. Integrating
LES MILLS On Demand as an
at-home workout option for your
members increases the value of their club
experience, and earns you more revenue.
LIVE
Les Mills is the creator of 20
science-backed group fitness programs,
including BODYPUMP® (weights),
BODYCOMBAT® (martial arts), LES MILLS
GRIT® (30-minute high-intensity interval
training) and the revolutionary immersive
cycle experience, THE TRIP™.
VIRTUAL
LES MILLS™ Virtual
allows your members
to workout anytime
with cutting-edge virtual
fitness, delivered
in-studio and updated
every 3 months with
new choreography
and music.
ON DEMAND
The LES MILLS™ On Demand platform hosts
over 1,000 workouts and additional wellness
content. Become an affiliate partner and
promote LMOD to members, delivering options
for them and far-reaching benefits for your
business.
For more information, visit
lesmills.com/us/futurefitness
BIKE
The LES MILLS VIRTUAL
BIKETM delivers cinematic
ultra-engaging cycle
classes on a 15” HD
touch screen console. The
Stages Power meter gives
live, accurate metrics and
Bluetooth™ connectivity
lets the rider easily pair
their heart-rate monitor.
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