GGAAC
update
Your Gold’s Gym Advertising Advisory Council (GGAAC) along with the
Gold’s Gym Support Center Team wanted to share key updates on how
we can plan ahead to own 2020. This includes:
• Change is Strong Rallying Cry: Reinforcing the importance of
us rallying together as one global brand. This will include a suite
of marketing materials to support the Change is Strong campaign.
• Gold’s Gym Challenge 2020 Marketing Materials: New POP
and creative is now available on brand center. The new look and
feel on the creative also ties in our Change is Strong rallying cry.
Additional Challenge assets will be uploaded to Brand Center
throughout November.
• Q1 & Q2 Marketing Calendar: Start planning with our marketing
calendar available on Brand Center.
We also strategized with the Gold’s Gym Support Center team and our
brand agency partners on how we can best leverage our 2020 brand
promotions and offers from a national level as well as further support
and educate on local level opportunities. In order to do that, we wanted
to share a few friendly reminders:
Utilize Brand Center: Brand Center is a valuable resource that has all
the creative, marketing tools and training materials at your fingertips. If
you do not have access to Brand Center, please contact Melodie Kizziar
(mkizziar@goldsgym.com).
Media Hotline: If you ever have a crisis that may result in media
coverage or social media posts, contact our 24-Hour Media Relations
Hotline: 817-329-3257. SPM Communications, our brand PR agency is
ready to counsel any crisis as well as look into any media opportunities
you might be concerned about.
If you have any marketing needs, feedback or questions, don’t hesitate
to contact the GGAAC member that represents your region.
GOLD’S GYM
ADVERTISING
ADVISORY COUNCIL
Kim Kenyon
Co-Chair
Dutchess County, NY
Joe Harrison
Co-Chair
Virginia & Wisconsin
Bryce Berry
Colorado, Washington
& Wyoming
Mike Krongaard
Richmond, VA
Dusty Mason
Charlotte, NC
Adam Ponzio
Lawrenceville, GA
Kory Price
Pocatello, ID
Mike Williams
Woodinville, WA
Adam Ponzio
Gold’s Gym Lawrenceville & Hamilton Mill, GA
Mary Zampetti
Bridgewater, NJ
Opt-in for the Change Is Strong Selfie kits and Challenge Webinars:
Challenge Kick-off Webinar 11/13/19 - Hosted by Gold’s Gym & GGFA- 2PM EST
Challenge VFP Tool Orientation 12/6/19 - 3 PM EST
Change is Strong Opt-in - Kits are scheduled to arrive the week of Dec. 9th to
gyms that opt-in. The Change is Strong kit will include a dry erase photo prop
and selfie station to store prop and markers.
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Ginger Collins
GGFA
Brian Morris
SoCal
Honorary Member