The VoicE Q4
The Emergence and Importance
of Recovery Rooms
and Why Your Health
Club Needs One
adding wellness-based services to your
clubs like nutrition centers, massage therapy,
and saunas create more value for the mem-
ber. With an increased awareness in wellness
and exercise recovery, health clubs looking
to retain and obtain new members should
invest in creating recovery centers.
Offering recovery services helps members
avoid workout burnout and injuries, leading
to less downtime and keeping your members
motivated and devoted to your club. Popular
classes like high-intensity interval training
workouts increase the risks for injury and
overtraining. Younger members are attracted
to both HIIT and wellness and providing these
services can help drive in millennials. Since
millennials are the most brand-loyal generation,
providing these services will keep your club
filled.
More and more people are focusing on
nutrition, fitness, and recovery and not just
in response to an injury or muscle aches
but for the overall health benefits it delivers.
Recovery spaces can help manage stress
from a long day, promote restful night’s
sleep and reduce fatigue. If your club can
offer stress relief and recovery space, you
will get your members’ attention and attract
new ones.
Experts believe that within the next few
years every health club in the country will
have a recovery room and will become
part of the warm-up and recovery routine.
Fitness focused technology has had a
major impact on the pro level and making
this treatment available to the everyday
gym patron ensures they can perform at a
high level the next day. Seeing athletes
and celebrities posting and sharing their
results after using recovery technology has
increased its popularity and demand for
it. While independent recovery centers are
popping up, having your own center inside
22
the health club they already belong to is an
added value and promotes brand loyalty.
While some clubs create separate, stand-
alone packages for their recovery sessions,
and others offer different membership levels
to include theses services, one thing is
clear; your members are focused on their
health, fitness, and recovery just as much
as you are.
Recovery spaces do not need to take up a
large footprint, and with many clubs removing
tanning beds from their facilities, replacing
that space with Zero Gravity Recliners,
massage Chairs and fitness-focused tech-
nology repurposes an existing space and
creates a new stream of revenue.
About DreamSEAT: DreamSeat’s patented line
of XZipit furnishings offer an innovative, high
quality, interchangeable logo system that
is used throughout its entire product line.
DreamSeat specializes in commercial grade
furnishings for Professional Sports Teams,
Universities, Health Clubs, Firehouses, High
Schools and Corporations. Known for
providing commercial grade recliners, sofas,
and zero gravity recliners, DreamSeat creates
general, custom, premium, VIP, and recovery
room seating to fit the specific needs of the
client, application, and venue. Noteworthy
clients include the Philadelphia Flyers, Norma
Tech, Planet Fitness, UFC Gyms, Cincinnati
Bangles, Buffalo Bills, Dallas Mavs NBA 2K
team, Miami Open, Cincinnati Reds Premium
Diamond Club Seating, Philadelphia Eagles
Field Seats, San Diego Padres Suites, Denver
Broncos team and film rooms, Texas Rangers
facilities, Live Nation Venues nationwide and
many more. DreamSeat, a proud member
of the GGFA Supplier Partnership Network is
headquartered in Commack, NY and is a family
run business. For more information, visit
www.dreamseat.com, follow @dreamseat
on Twitter or @dreamseat_ on Instagram.