GGAAC
update
It was a pleasure to see so many familiar faces at the 2019 Gold’s Gym
Convention!
Over three days, we learned that Change is Strong and the importance
of us rallying together as one global brand. From educational breakout
sessions to the reveal of powerful new brand partnerships and initia-
tives, we saw how Gold’s Gym is laser-focused on continuing our brand
evolution. To recap, we have the opportunity to unlock our brand’s po-
tential with three key steps:
Step 1: Change our definition of success. This means moving from a
“sales-focused” organization to a “customer-obsessed” one. We must
prioritize the full customer journey, including member (and team mem-
ber) engagement and retention just as much acquisition.
GOLD’S GYM
ADVERTISING
ADVISORY COUNCIL
Kim Kenyon
Co-Chair
Dutchess County, NY
Joe Harrison
Co-Chair
Virginia & Wisconsin
Step 2: Change how we think about ourselves. We need to look at our
brand as a data company and content publisher by leveraging our col-
lective data and showcasing our expertise through content and social
advocacy. Colorado, Washington
& Wyoming
Step 3: Change how we act – one global brand…with swagger. We
need to use our extensive footprint and position as the world’s trusted
fitness authority to our advantage by thinking local and acting global. Dusty Mason
Exciting brand updates shared included the announcement of our ABC
Financial and Salesforce Integration. This will lay the foundation to
unleash the true power of our collective data to provide more efficient
acquisition campaigns, member promotions, basic journeys and more
(be sure to reference the FAQs on Brand Center if you haven’t already).
Also announced this year, we are taking the Gold’s Gym Challenge
globally for the first time – more information to come there as well.
Your Gold’s Gym Advertising Advisory Committee (GGAAC) along with
the Gold’s Gym Support Team and our brand agency partners are dedi-
cated to shaking up the industry and continuing to strengthen our mar-
keting efforts in 2020. Change has made us stronger and we’re not
stopping now.
I’m heading to Dallas, Texas next week for our Fall GGAAC retreat
along with the other Committee members where we will focus on
brand marketing strategy, feedback and collaboration on behalf of the
system.
As you begin planning for 2020 and have any feedback on creative
needs, or questions, don’t hesitate to contact the GGAAC member that
represents your region. You can also login to Brand Center to see all
creative, marketing tools and training materials that are available to
you. You can expect Challenge creative, Q1 & Q2 National Marketing
Calendar and more to release over the coming months.
Bryce Berry
Charlotte, NC
Adam Ponzio
Lawrenceville, GA
Kory Price
Pocatello, ID
Mike Williams
Woodinville, WA
Mary Zampetti
Bridgewater, NJ
Ginger Collins
GGFA
Brian Morris
SoCal
Honorary Member
Mary Zampetti
Gold’s Gym Bridgewater, NJ
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