The Rose of Rosadior
Sam Freeman is the owner and creator behind the very beautiful flower emporuim named Rosadior, but what drives her?
.
Entrepreneurs come into our world with one common dream - to make a different to our world. No matter how big or small, they are just itching to share with the rest of us their skill and their creativity through their work. Sam Freeman is one of these people.
Diving into her world is rather like dipping into an ice cream Sundae. There is an element of escapism in the depths of that delicious dessert. There are also the textures and sensations waiting to be devoured by the consumer. In Sam's world, she creates that escapism for not only herself but in equal proportions, for her boho fairies, dreamy brides and girlie rockabilly girls.
You would think that after re-running a few Blue Peter's that anything handmade to a particular standard is possible. All you need is some glue, some old Fairy liquid bottles and a couple of cotton reels, and you can build the Queen Mary, but for most of us, it is not as simple as that.
I have found in this world we call vintage life, there are only an exceptional few who can pick up one solitary item and see beyond its molecules, contours and colour. Sam is one of them. I, personally, would quite happily kill a small outlet of Hobby craft to be able to do what she does.
I stand in her beautiful house full of little corners where she has added her own personality. Candles burn warmly in the hall giving the senses a piece of her own magic. A lady who has been on top of her game in a previous career now fills her home and her world with the things she feels passionate about, and one thing particular - flowers. 'I love them completely,' She coos. 'I would have been the happiest florist alive had I had been one. But there is one awful thing about flowers, they die, and I would have hated that.'
So to mix her passion together with a touch of 'forever-ness,' she makes posies and decorations of silk, delicate cloth and forever fruit, in the kind of flowers that last and can be handed down.
'I love the idea that someone, say a bride, can keep their flowers forever that he have worn in their hair or in their wrist on their special day.' She smiles.
While she talks to me, she wanders through some of her recent creations, and as if standing in front of an invisible mirror, she takes each one carefully, and places it in her own hair, pats it down gently, and if she is not happy with the feel of the hair clip, she takes it away from her hair, frowns, and then puts it aside for careful inspection at a later date.
'It has to feel right. I can make some things sometimes and they have got to feel right. If they don't, they go back to the table and are reworked.'
I soon learn that these hair flowers are not just for clipping in your hair and forgetting about for the occasion, they are there an extension of their wearer. Almost