THE STRANDS OF OUR DNA
We peeled back the layers of what was great and not so great about Florida Rd , and from our surveys and stakeholder sessions we were able to aggregate a useful set of stats that helped capture the ins and outs of what we sought to discover .
Activity hubs on Florida Rd
FAMILY & OUTDOOR HUB
Parks • Outdoor Leisure
• Recreational Activities
ENTERTAINMENT HUB
Food • Entertainment Experiences • Outdoor Street Events • Activations
CREATIVE HUB
Fashion • Art • Décor
• Design • Retail
COMMERCIAL HUB
Business • Workshare Collaborative Space • Speciality Stores • “ Silicon Valley ”
This information gave rise to what we called our Hotspots & Activity Hubs , which are those things that ignite both positive and negative emotions in Florida Rd ’ s stakeholders .
Florida Rd place hotspots
The hotspots are key elements of the place today that are either a concern , need to be worked on or are missing but which all must be addressed for Florida Rd to transform itself in the future .
PARKING SAFETY
In both our facilitated stakeholder engagement sessions , delegates created hubs of activity along the road , with a pattern of natural clustering emerging , rather than specific areas used only for specific activities .
Using both these tools as a guide , the UIP and the City have identified various initiatives to both support and address these hotspots , some of which are explained in the Way Forward section on page 9 .
PUBLIC FACILITIES
WAYFINDING
CLEAN & GREEN
For a full report on the finding please contact Cara Reilly at cara @ urbanmgt . co . za
PARTNERSHIP
Successful places the world over are those with a private and public sector realm that resonate with people , connecting them through an instilled sense of ownership in it , and inviting the place to be used . So What Makes a Place More Than Just A Space ? Is it natural beauty or man-made attractions ? Is it iconic structures or history ? Is it the business offering or politics ? Is it people or weather ? Is it green spaces or that something different ? Whatever the attributes , successful places know who they are , they know how to tell their story and they know whom to tell it to . Using this as the premise of the Florida Rd brand DNA process , we have untwisted the strands of our DNA , got to grips with who we are and who we are not , and are now ready to tell the Florida Rd story and curate the spaces to match . We are now better positioned than ever before to ensure the nature and quality of both the public and private realms guide the positioning of Florida Rd now and into the future .”
CARA REILLY – HEAD OF URBANPLACES ( A DIVISION OF URBANMGT - THE FLORIDA RD MANAGEMENT COMPANY )
NOISE CONTROL
PUBLIC TRANSPORT
VICTORIAN HERITAGE
PUBLIC SPACE
PRIORITY WALKWAYS
WI-FI ZONE
URBAN PLAN
DAY / NIGHT CHARACTER
MIXED USE
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