Wsol started a social ini a ve along with Unna
(NGO by Sudha Murthy) - 'Style me, empower me'.
A girl came to us. She had a degree in nursing; her
mother was a house maid. She got an interview at
Columbia Asia hospital. But she was not allowed to
a end the interview despite of having the interview
le er. We helped her groom. There are a lot more
people who need this grooming and confidence. We
work with Unna to style the every batch of
students. These students are placed in places like
CCD.‘
4.
7.
How did you ini ally market 'WSol'?
I did something which I feel was very stupid. OCC
(Open Coffee Club) Bangalore had mailing list. I put a
mail on that. I was surprised that mail was not
received by the members. I didn't know that OCC
had a policy that straight away you can't market your
product/service. I send the mail many mes thinking
- why my mail is not ge ng received. But, I actually
got a call. My first client was through OCC. During
my first OCC meet, I apologized to evetyone for
spamming with my mail.
I used to write blog on a daily basis. I s ll get
enquiries through my blog.The other channels I have
used extensively are Facebook and Linkedin.
Wow' moments so far?
When I got selected as of the Indian finalists for
'Young Fashion Entrepreneur Award'. That was
the me when I just started, so it was a great
feeling.
When did my first show at BFW (Bangalore
Fashion Week). Walking with the last model on
the ramp was amazing.
Being a Mompreneur (Mom-entrepreneur)
8.
What does brand 'WSol' stand for?
It stands for 'fashion and image make over'. It's not
just the consulta on; it also gives the solu on to all
your styling needs. It tells you which style will suit
you, also designs your ou its accordingly keeping in
considera on the color and occasion.
5.
Challenges faced in entrepreneurial
journey so far?
I never felt challenges. There was no force to bring in
money. This helped in my organic growth. This
helped built the string financial founda on. We
didn't felt the need to seek for funds. I have always
been good at networking and making noise about
whatever I do – this took care of our marke ng.
9.
Hurdles in this domain (As per your
experience)
I see a lot of people who take this more as a hobby.
Seriousness should be there.
I love shopping and designing. It's all about
running a business with a passion. At the end of the
day, it should be worth taking out me from your
family me.
6.
Ini al response from family and friends?
It was a gradual change for my family. Support was
there and it's s ll there. My kids understand when I
need help. All sorts of support was provided from
my family.
10.
3 things you look for in your prospec ve
employee?
Ready to learn
Quick in grasping
Open minded
11.
3 Tips for aspiring entrepreneurs in this
field.
Just go ahead and do it (don't bother about
anything)
Make use of every opportunity that comes your
way
Don't give excuses (everything will follow if you
have passion)
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