The Ultimate Author Checklist To Selling More Books The Ultimate Author Checklist To Selling More Book | Page 8

One of the primary reasons you use marketing strategies is to increase visibility. You
want to get your book (and yourself) in front of your ideal readers. So, to get visible,
you need to market your book. 
Know Who You Are
Promoting Your Book To
Before you start promoting your book online, you need to first outline who your target
reader is, what online platforms they use, and what value does your book offer them.
To get you started, try answering these questions. 
1. Who is your ideal reader? 
2. What social networks do your readers frequent?
3. What motivates your readers to decide to buy your books?
4. What is your readers’ pain points and does your book offer a prescription?
5. What is your objective with your marketing?
6. Do you have a budget for marketing?
7. Are you committed to consistent efforts in your marketing and sales?
The answers to these questions will help you develop your messaging and overall
marketing strategy. It will also help you understand what genres and subgenres your
book fits under. 
By Talk + Tell