The Ultimate Author Checklist To Selling More Books The Ultimate Author Checklist To Selling More Book | Page 18

Here are some ways that authors can gain
a broader readership base:
1. Position your expertise with content marketing.
Content marketing is a must do in today’s industry.  Your goal is to create content that
offers value to your ideal readers. The more value it offers the bigger the chance that
your audience will share it and trust you.
2. Use PR to get your brand out there fast!
Identify radio and podcast shows that are a great fit for your book. Media can give you
instant trust with your target audience. Why? Because people trust the media. Media
will also give you the opportunity to reach thousands of people at once. (and possibly
millions) If you are a new author who has never been interviewed before, don’t start by
pitching your book or expertise to national media. Instead, you will have a better
chance of being featured if you pitch to local or small-scale media.
There are hundreds of different PR campaigns that you can use to promote your book.
But not all of these campaigns will work for you. Focus on creating a PR strategy that is
tailored to your target audience. Remember, just because one campaign worked for
another author doesn’t mean it will work for you.
By Talk + Tell