The Tribe Report 9. The Collaboration Issue | Page 23

“A lot of people go into ‘collaboration’ and
come out with ‘design by committee.’”

the term. A lot of people go into “collaboration” and come out
with “design by committee.”
It’s not just bringing a bunch of people together and letting
everybody just brainstorm. It’s more complicated than that.
TRIBE: DEFINE “COLLABORATION” FOR US.
SHAUF: I think of collaboration as a generative process. So
it ends up by creating something new. It’s conceptually like
group sy