The Tribe Report 5. The Non-Desk Worker Issue | Page 3
This issue is all about the non-desk worker,
that elusive group that’s just more difficult
to reach than the employees who are sitting
right there in front of the computer all day.
It’s also the first place we’ve publicly shared
results of the national study Tribe conducted
recently with non-desk workers in companies
with 1,000 employees or more.
The cover story of this issue will give you
some of the highlights of what we learned
from these employees who can be moving
targets for corporate communication. The
most unsettling finding, to my mind, is that
these frontline and field employees interpret
this absence of communication as a lack of
respect. They see it as evidence that those
in the C-suite don’t value them or their
contributions to the success of the company.
Some companies, however, are doing a
fantastic job communicating with non-desk
employees and can offer some great ideas
that might be applied to your own non-desk
population. In the Spotlight this issue, we
have Eli Lilly and their methods of equipping
immediate supervisors with the training and
tools they need to communicate effectively
with their non-desk workers, as well as ways
to create two-way communication between
these employees and their CEO. In our Best
Practices feature, we take a look at how
Walmart, the big box giant that employs
one percent of the U.S. working population,
approaches internal communications.
In the Showcase, we share the magazine
we developed for Embassy Suites as a culture
communication accessible even to the backof-house functions without computer access,
like housekeeping and kitchen staff.
And our interview this issue is with Dr.
Edgar Schein, the organizational psychologist
who actually coined the term “corporate
culture.” Read it all here, in the first issue of
the second year of The Tribe Report.
VOLUME TWO • ISSUE ONE
What is Tribe?
We’re so glad you asked. Tribe is an
internal communications company working
with national and global brands. We
develop strategic plans, internal employee
communications and engagement programs
to build internal culture. You can see some
of our work at www.tribeinc.com. If you’d
like to talk about what Tribe can do for you,
please contact Kara Bullock at
(404) 256-5858 or [email protected].
Elizabeth Cogswell Baskin
The Tribe Report is published quarterly by Tribe Inc., 2100 Riveredge
Parkway, Suite 710, Atlanta, GA 30328. Subscriptions are free of
charge but limited to a small group of professionals working in
internal communications or brand culture for large companies.
A digital version of each issue is available to the public at www.tribeinc.
com/best-practices.html. For reprints, please call Tribe at (404) 256-5858.
Produced and printed in the USA. ©Copyright 2012 by Tribe Inc.