The Tribe Report 5. The Non-Desk Worker Issue | Page 18
TOOLBOX
BY LINDSAY PODRID
USING AN APP TO
COMMUNICATE TO
NON-DESK WORKERS
As of July 2012, 55.5 percent of mobile subscribers in the U.S. own smartphones. This is a 14.5 percent increase
from July of 2011. Young adults aged 25-34 are leading the charge with 74 percent owning smartphones. Not
only are they buying smartphones, they’re actually using them. On average they have 41 apps on their device
and 81 percent spend more time on apps than on the Internet. For companies that have hourly workers and
employees in the field, an app is a great way to allow employees to opt in using technology they already have.
18 | TRIBE REPORT