The Tribe Report 4. The Change Management Issue | Page 3
Change is hard. But of course it’s a fact of
life for any major corporation. Companies are
changing all the time, and although the changes
are generally intended to improve the business,
employees don’t always see it that way.
Especially at first. The initial whiff of
change can create anxiety, stress and insecurity
in the workplace, none of which are good
for productivity.
Knowledge is power, however, and by
communicating change effectively, we can
help employees feel more at ease. This issue’s
cover story, “Building Successful Change
Management on a Foundation of Respect,”
discusses how to use the “Yes But” tool to pair
negative news with something positive, and
the importance of addressing employee fears
head on.
This quarter’s Spotlight is on Exelon Energy
and their recent launch of a new internal
brand that embraces the newly acquired
Constellation. Branding after a merger can
be a sensitive project, but Exelon’s Howard
Karesh and Constellation’s Melissa Brooke
developed a close partnership that set the stage
for success.
Our Best Practices feature shares
information from three very different
companies on their recent changes: The New
York Times Company, Cbeyond and GM.
In our Showcase, we take a look at Invesco’s
Perform at Your Peak platform. This was a new
approach they introduced to communicate
changes in the way their employee performance
reviews are conducted.
And our Interview this issue is with
Gregg Bedol of RedZone Consulting. Gregg’s
perspective is that change is always harder
than people think it will be and that leaders
have to do most of the work. RedZone works
with corporate leaders to help them do just that.
This quarterly issue is our fourth,
which means we’ve now completed a year
of publication with the Tribe Report. Yet
whenever someone mentions an article they’ve
read in the Tribe Report, I still get a jolt
of “Wow! They actually read it!” We’re so
pleased you do.
SUMMER 2012
ISSUE FOUR
What is Tribe?
We’re so glad you asked. Tribe is an
internal communications company working
with national and global brands. We
develop strategic plans, internal employee
communications and engagement programs
to build internal culture. You can see some
of our work at www.tribeinc.com. If you’d
like to talk about what Tribe can do for you,
please contact Kara Bullock at
(404) 256-5858 or [email protected].
Editor
Elizabeth Cogswell Baskin
[email protected]
Contributing Writers
Kara Bullock
[email protected]
Lindsay Podrid
[email protected]
Alexis Snell
[email protected]
Tyler Hargrove
[email protected]
Alan Dixon
[email protected]
The Tribe Report is published quarterly by Tribe Inc., 2100 Riveredge
Parkway, Suite 710, Atlanta, GA 30328. Subscriptions are free of
charge but limited to a small group of professionals working in
internal communications or brand culture for large companies.
A digital version of each issue is available to the public at www.tribeinc.
com/bestpractices. For reprints, please call Tribe at (404) 256-5858.
Produced and printed in the USA. ©Copyright 2012 by Tribe Inc.