The Tribe Report 4. The Change Management Issue | Page 23

COMING UP

NEXT ISSUE:

HOW TO REACH
NON-DESK WORKERS
What channels work best
to communicate with
employees in the field or
on the retail floor?
In the next issue of The Tribe Report, we’ll address the challenges of
communicating with non-desk employees — and share our recent research on
that elusive work population.
The Tribe study includes both qualitative (interviews) and quantitative (survey)
research from a nationwide sample of non-desk workers at companies with
more than 1,000 employees. Industries range from retail to restaurants
to energy.

SNEAK PREVIEW OF TRIBE RESEARCH ON
NON-DESK WORKERS:
+ Only 17 percent of non-desk employees surveyed have a company
email address
+ Company intranets are used by 94 percent of those with access to it
+ The company vision for growth is unknown to 47 percent of employees

EMPLOYEE ADVICE FOR COMPANIES
“ Be honest with us and treat us like humans, not cogs in the machine.”
“ Make sure managers communicate change in a timely manner and not
leave anyone out.”
“ Give us real email access.”
“ Keep your staff in the loop and they will be more productive.”
“ Keep information honest and open.”

For more, look for your next issue of The Tribe Report
and our upcoming white paper.

SUMMER 2012 | 23