The Tribe Report 4. The Change Management Issue | Page 14

EMPLOYEE ENGAGEMENT
Each of Tribe’s core practice areas contributes in
meaningful ways to developing employee engagement.
But sometimes the primary goal of our work is
specifically to build strong engagement. For instance,
when introducing a new intranet for one client, we
developed a launch plan to engage employees with
each other via this new channel, using a Facebooklike internal social network, project group workspaces
and other engagement elements.

VALUES AND INTERNAL BRANDING
The internal brand provides the foundation for a
high-performing culture and an engaging employee
experience. By strengthening the internal brand,
companies can also improve the customer experience.
Tribe works with companies to crystallize and
communicate their values and vision to employees
in meaningful ways that impact the way they do
business every day. One way we’ve done this is by
ghostwriting books, magazines and blogs about our
clients’ culture and values.

RECRUITING AND RETENTION
Talent Magnetism© is an organic cycle that begins
with engaged employees building strong word
of mouth, both in person and online, and results
in employees who stay put because their current
company offers them more meaningful roles.
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