The Tribe Report 4. The Change Management Issue - Page 11

BY ELIZABETH COGSWELL BASKIN CHANGE MANAGEMENT BUILDING COMMUNICATIONS ON A FOUNDATION OF RESPECT The key to successfully communicating change is to act from a place of respect for the employees. That means treating employees like the intelligent adults that they are. It also means using what we at Tribe call the Golden Rule of Change: Put yourself in their shoes and think about how you’d want to be treated in the same situation. The reciprocal effect of the company showing