The Tribe Report 4. The Change Management Issue | Page 23

COMING UP NEXT ISSUE: HOW TO REACH NON-DESK WORKERS What channels work best to communicate with employees in the field or on the retail floor? In the next issue of The Tribe Report, we’ll address the challenges of communicating with non-desk employees — and share our recent research on that elusive work population. The Tribe study includes both qualitative (interviews) and quantitative (survey) research from a nationwide sample of non-desk workers at companies with more than 1,000 employees. Industries range from retail to restaurants to energy. SNEAK PREVIEW OF TRIBE RESEARCH ON NON-DESK WORKERS: + Only 17 percent of non-desk employees surveyed have a company email address + Company intranets are used by 94 percent of those with access to it + The company vision for growth is unknown to 47 percent of employees EMPLOYEE ADVICE FOR COMPANIES “ Be honest with us and treat us like humans, not cogs in the machine.” “ Make sure managers communicate change in a timely manner and not leave anyone out.” “ Give us real email access.” “ Keep your staff in the loop and they will be more productive.” “ Keep information honest and open.” For more, look for your next issue of The Tribe Report and our upcoming white paper. SUMMER 2012 | 23