The Tribe Report 4. The Change Management Issue | Page 21

INTERVIEW WITH

GREGG BEDOL
MANAGING DIRECTOR
OF REDZONE CONSULTING
Gregg Bedol has over 30 years of experience

and, if necessary, apply consequences if what they’re looking

helping corporate leaders go through the change

to accomplish isn’t happening.

process. He is an expert in strategy execution,
process improvement, technology implementation

TRIBE How important are the communication skills of a

and change management across a variety of

leader and his or her ability to sell a change?

channels and industries. Gregg is also a frequent
guest speaker at industry and corporate events

GREGG I find in today’s widespread world, the ability to

and has published multiple articles sharing his

reinforce key messages is critical. That takes many different

expertise in the field.

forms. It could be person-to-person, but it could also be
a video, conference call or printed piece. Many times the
best messenger is someone who hasn’t actually written the

TRIBE When working with company leaders through the

message. They may know what needs to be communicated,

change process, what do you feel is the most important piece

but somebody else may be better at crafting the message in a

of information for them to understand?

simple, clear and elegant way.

GREGG That change is always going to be harder than they

TRIBE Would you describe how you implement your Vision

think. And the leaders themselves must do most of the work.

Execution Framework model?

Too many leaders think they can delegate responsibility. They
can delegate tasks and activities, but they need to remember

GREGG Once we know a real commitment to change is

that it’s their project. It’s