The Tribe Report 10. The Non-Desk Best Practices Issue | Page 3
SPRING 2015
For most companies with non-desk audiences,
communicating with this audience is an ongoing
struggle.
This issue of The Tribe Report compares notes on
communications best practices with employees on the
manufacturing line, the retail floor, in the back of the
hotel and in front of the patients — as well as in other
jobs that don’t involve sitting in front of a computer.
Although you’ll find some brilliant ideas shared by a
wide range of companies, none of them are the end-all,
be-all, single solution that will work with every nondesk audience. That’s because there is no one solution.
At Tribe, we recommend looking at the physical
realities of non-desk jobs to identify new touch points.
We stress with our clients that this communications
challenge generally requires a variety of channels
rather than just one.
We also emphasize how important communicating
to non-desk employees can be. In many companies,
these are the people who are creating the customer
experience. If they don’t understand what the company
stands for, as well as its vision for the future and the
values intended to guide day-to-day decisions, then the
company is leaving a lot to chance.
VOLUME FIVE • ISSUE ONE
What is Tribe?
We’re so glad you asked.
Tribe is an internal communications agency. We develop
strategic plans and design creative vehicles to build
employee engagement and the internal brand.
You can see some of our work at www.tribeinc.com.
If you’d like to talk about what Tribe can do for you,
please contact Steve Baskin at 404-256-5858
or [email protected].
Editor
Elizabeth Cogswell Baskin
[email protected]
Contributing Writers
Stephen Burns
[email protected]
As we often say, companies can spend a bazillion
dollars in advertising to promote the brand promise, but
the customer experience comes down to that hourly
worker standing behind the cash register.
Steve Baskin
[email protected]
This is our tenth issue of The Tribe Report. I can’t
remember how many we printed of the inaugural issue,
but I know there are only one or two copies remaining
at Tribe. We’ve continued to increase our print quantity
with each issue, and our list of electronic subscribers
continues to grow as well.
If you’ve been with us from the start, thank you. And
if this is your first issue of The Tribe Report, we hope
you’ll stick with us for the ones to come. Know that we
appreciate you all.
Brittany Silberman
[email protected]
Matt Maggart
[email protected]
The Tribe Report is published by Tribe Inc., 2100 Riveredge
Parkway, Suite 710, Atlanta, GA 30328. Subscriptions are free of
charge but limited to a small group of professionals working in
internal communications or brand culture for large companies. A
digital version of each issue is available to the public at www.
tribeinc.com/best-practices.html. For reprints, please call Tribe at
404-256-5858. Produced and printed in the USA. ©Copyright 2015
by Tribe Inc.