The Tribe Report 10. The Non-Desk Best Practices Issue - Page 21
HI VS. LO
Just because employees aren’t sitting in front of a computer doesn’t mean
digital communication is out of the question. Innovative digital signage software
platforms make it easy for communicators to reach non-desk employees through
screens located throughout the office, warehouse, factory and beyond. Through
digital signage, employees can get access to the important information they need
while learning your organization’s mission, vision and values.
High tech doesn’t have to mean high cost. Whether your organization provides
devices to employees, or allows them to use their own, mobile can be one of the
most direct ways to reach field employees. More mobile communication options
are available now than ever before. Potential tools include sending short updates
via text, providing call-in numbers to hear a recorded message from leadership or
even creating an app to keep employees up to speed.
When going the BYOD (bring your own device) route, Tribe recommends allowing
employees to decide what types of communication they would like to receive on
their personal devices through opt-in/opt-out services.
People like to have something they can hold in their hands, especially when they’re
not connected through a computer. Having a consistent communication piece
like a printed magazine will provide employees, both behind a desk and in the
field, with a one-stop source of company information. Tribe recommends featuring
photography of real employees from a wide range of job functions, especially nondesk workers.
BACK ROOM POSTERS
Your organization may have an impressive intranet, but all employees may not
have access to a computer. Repurposing the great content on the intranet into
posters to be displayed for non-desk employees is a great solution. Posters can
even be designed in black and white using common dimensions for easy printing
at multiple locations.
Even with today’s technology and the new communication tools becoming available
every day, the most powerful way to deliver messages remains in face-to-face
interactions. More often than not, the direct managers of non-desk workers are
those delivering the company news. The trick is providing managers with the tools
they need to properly communicate. Developing a cascading tool kit for managers
is a great start to communication success. Including documents like talking points
and frequently asked questions will help increase the likelihood of the message
reaching these employees while keeping the message consistent.
SPRING 2015 | 21
FALL 2014 | 21