The Tribe Report 10. The Non-Desk Best Practices Issue | Page 21

HI VS. LO 1 DIGITAL SIGNAGE Just because employees aren’t sitting in front of a computer doesn’t mean digital communication is out of the question. Innovative digital signage software platforms make it easy for communicators to reach non-desk employees through screens located throughout the office, warehouse, factory and beyond. Through digital signage, employees can get access to the important information they need while learning your organization’s mission, vision and values. 2 High tech doesn’t have to mean high cost. Whether your organization provides devices to employees, or allows them to use their own, mobile can be one of the most direct ways to reach field employees. More mobile communication options are available now than ever before. Potential tools include sending short updates via text, providing call-in numbers to hear a recorded message from leadership or even creating an app to keep employees up to speed. HI LO MOBILE When going the BYOD (bring your own device) route, Tribe recommends allowing employees to decide what types of communication they would like to receive on their personal devices through opt-in/opt-out services. 1 MAGAZINE People like to have something they can hold in their hands, especially when they’re not connected through a computer. Having a consistent communication piece like a printed magazine will provide employees, both behind a desk and in the field, with a one-stop source of company information. Tribe recommends featuring photography of real employees from a wide range of job functions, especially nondesk workers. 2 BACK ROOM POSTERS Your organization may have an impressive intranet, but all employees may not have access to a computer. Repurposing the great content on the intranet into posters to be displayed for non-desk employees is a great solution. Posters can even be designed in black and white using common dimensions for easy printing at multiple locations. 3 FACE-TO-FACE Even with today’s technology and the new communication tools becoming available every day, the most powerful way to deliver messages remains in face-to-face interactions. More often than not, the direct managers of non-desk workers are those delivering the company news. The trick is providing managers with the tools they need to properly communicate. Developing a cascading tool kit for managers is a great start to communication success. Including documents like talking points and frequently asked questions will help increase the likelihood of the message reaching these employees while keeping the message consistent. SPRING 2015 | 21 FALL 2014 | 21