The Tribe Report 1. The Innovation Issue | Page 2

TABLE OF CONTENTS
The Tribe Report is a quarterly publication of Tribe, Inc. All rights reserved. © 2011

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LETTER FROM THE EDITOR

ISN’T INNOVATION JUST ANOTHER
WORD FOR A GOOD IDEA?
S P O T L I G H T

P A G E

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KIMBERLY-CLARK AND THE
DISCIPLINE OF INNOVATION
How do you narrow 500 ideas down to
two or three new products? By Alan Dixon

BEST PRACTICES

INNOVATION FROM

THE BOTTOM UP
How Toyota, Campbell’s Soup and Intuit gather ideas
from frontline employees BY KARA BULLOCK 9

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TRIBE SHOWCASE
EMBASSY SUITES
AND THE BOLD
IDEA CONTEST
Motivating employees to share
their ideas By Lindsay Podrid